In most desktop publishing programs you have
the option of choosing bold, italic, underline etc. for any given font. However we ask that rather than
doing this you choose a version of that font that is bold or italic etc. The reason for this is that
Menu Styles can often cause problems when your job gets sent to film.
To give an example of how you might do this, let’s say you are designing in QuarkXPress. The body of the text
in the brochure is in Garamond, the subheads are in bold Garamond and you have a couple of captions that are
italic and bold Garamond. Rather than simply clicking “B” or “I” in your Measurements palette, we recommend
you choose the font Garamond Bold for your subheads and Garamond Bold Italic for your captions.
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